Hot-Button Issue Paper Essay Example for Free

Hot-Button Issue Paper Essay Nowadays one of most concerning topic in today’s media is sex and violence. Determining what’s â€Å"too much† for children is not an easy task, because every parent has their personal preferences about such matters. But determining the actual effects of media violence on children gives rise a problem in itself, as it’s quite tricky to actually determine what â€Å"violent media† means to the children (Cutler, 2002). There were many children friendly shows back in the days, shows that taught some useful lessons to the children in a non-violent manner. Shows like Ducktales or Darkwing Duck are examples of such shows that children not only could enjoy, but also learn some valuable lessons from. Even vintage video games like Super Mario was just a fun seeking game that children could enjoy and parents didn’t have to worry about their effects on their children too. But if we look at the TV shows, movies and games in the present, it’s quite obvious that the use of excessive violence has crawled its’ way into almost every form of media. Another problem is the increase of usage of sexual acts in the media. There are open discussions of sex and enactments of sexual activities in almost all the TV shows and movies. In the past, TV shows mostly showed two persons getting into bed and the next scene took us to the next day. There were no enactments of sexual activities in the shows. But today, almost every show on every premium channels show fully nude persons or even the acts of having sex. The media industries have been strongly resisting such arguments that the usage of scenes containing sex, violence, and drug usage in TV, music, radio and movies is directly related to the increasing cases of negative behavior buildups in the society, (Anderson, 2002). Canceling such shows is the only way to get rid of sex from the TV. But doing so creates the possibility that children will grow up without the knowledge of sex. They might grow up and have to face the big bad world without anyone to properly guide them into making the right decisions. So it’s essential for them to learn the correct decisions at an early age, so  that they don’t make any decision that could destroy their life forever. You might be able to control the TV shows on their usage of sex and violence; but what about other for ms of media such as magazines, internet, books, music, and movies? Nowadays media has an array of methods to attract peoples’ eyes. They can target audiences of any age or group by tempting their senses. Teenagers are often attracted by violent acts, and by using this they can easily influence them. It doesn’t matter if it’s TV or the movies or the internet, violence is everywhere and trying to shut down all of them is simply not possible. Imagine yourself in a scenario where you’re changing through channels on the TV and you can’t find any shows with violence, shooting or sexual scenes. What would you do in that case, keep on watching the TV or turn it off and do something else? Doing the later would cause the viewer ratings of TV networks to go down and thus giving them the impression that they need to show more violence and sexual acts to attract the audiences. There’s no point in denying that sex and violence attract people or â€Å"sell†, so to say. Although almost 60-70 persons out of 100 say that there’s excess use of sex and violence on TV, they have to firstly watch such usage to find that out. Imagine a show that you watch on a regular basis, and you’d realize by yourself that sex and violence sell. Not a single person can be found who hasn’t seen or doesn’t know of a show that uses violence or sexual references, at the very least. Just as a children mig ht want to smoke if they see their parents smoke, they also might have the inclination towards committing crime if they see their favorite TV character commit a crime. Recently several methods have been developed to control or even block specific shows at specific times. A parental control, that gives the parents the power to block certain TV shows, is offered by every cable provider. But still, it’s the parent that must decide whether to block or not. The V-chip is a recent controlling method developed to restrict sex and violence scenes from being showed on the TV and it’s done by incorporating a small chip in the TV. But to some extent, this seems to be violating the first amendment. What someone wants to watch on their TV is their personal choice; why should they be restrained from watching something they want? It’s understandable that children shouldn’t be exposed to such shows that negatively impact their sense of judgment, but what about someone who’s an adult and willing to watch those shows? Whether you allow play in  shows containing sex and violence in your household premises is a decision that you should make, not the government. If there are children in the house, the parents should be responsible for keeping them away from shows that contain sex or violence. Another point is that most of these shows are aired at nighttime, and it’s safe to assume that children should be in the bed by that time. If kids are staying up at nights to see such shows, it’s not the networks’ fault that they are airing these shows, but it’s the parents’ fault that they can’t fulfill their responsibilities as a parent. On average, a child in the USA watches almost 28 hours of TV shows per week. Also, by the age of eleven, before finishing elementary school, a child views about 8000 murders on these TV shows. And the most terrifying fact is that in almost 75% of the cases shown in the TV, the criminal is shown to get away without being caught and feeling no remorse for their violent acts. This creates a false impression on children about violence. They often get an impractical idea about the acts of violence. Some of them feel no affect of violence whatsoever and even think that it’s cool, while other few become scared of everything around them. In 2009, the National Organization of Women reported that the most violent shows that were being aired were- Alias of ABC, Law Order: SVU of NBC and WWE: Smackdown of CW (NOW, 2009). When children watch TV shows that show someone committing a crime and getting away with it, it creates an impression on their mind that even they can get away without suffering the consequences of their actions. It’s also possible to link violent movies to several cases of assault, robbery and other anti social behaviors. People, particularly teenagers, often confuse things they watch on TV or movies with reality. Eric Harris and Dylan Klebold, the Columbine shooters, are a perfect example of such delusional cases. They tried to dup licate scenes from the movies The Matrix and Basketball Diaries and even dressed up in trench coats and armed themselves with guns to depict those scenes. But just watching violence on TV and movies is not the entire story, there are several other factors that shape the thoughts of persons. Information obtained from several social research studies prove that what a child learns from what he/she watches is greatly affected by his/her surrounding environment (Anderson, 2002). For instance, if a child grows up seeing domestic violence in his/her household, he/she is more likely to think that these acts of violence is acceptable in the society. He/she would  be more prone to act according to what he/she saw when growing up, thus giving him/her a completely false sense of what’s acceptable and what’s not. To those who are mentally handicapped, these effects are much more severe. Since they often have problems differentiating what’s right and what’s wrong, exposure to these sexual acts and violence change the way they think about the world and often clouds their judgments. Watching people commit crimes in the media might give them the impression that it’s okay to do such acts. In one of her studies, Sue Bailey declared that people would of ten enact scenes they saw in the media, even if those scenes were to contain violence or sexual exploitation (Anderson, 2002). This is in fact the main reason why we see so many copycat criminals nowadays. This reminds us of the Banduras theory of modeling (Sparks, 2013). Children often idolize these TV and movie characters and watching their idols beat someone, sell drugs, and committing crimes makes them want to do the same. The act of violence and their rate varies in every society, but what’s alarming is that the USA has a horrifying rate of killings and suicides in the 15 year age group. In 1995, the combined death toll of children among 26 countries was at 2872. Out of these 2872 deaths, 1446 were in the USA alone and compared with the other 25 countries; this rate was almost 5 times higher. A child’s personality also plays an important role in their vulnerability to these violent acts. From an early age, some children might have the tendency to be temperamental. Watching violent acts in the media might increase their tendency to act violently. Furthermore, prolonged exposure to acts of violence increases their chance to act according to what they see in the media. Showing sexual acts and violence in TV can, in many ways, negatively impact the society. But the most argued point is the belief that a persons’ behavior is affected by what they watch. But this seems likely only if someone was to watch only these type of shows at all times. Watching such acts on TV or movies once or twice is not going to affect someone’s personality or turn them into violent sexual offenders. Moreover, the choices someone make is their and theirs’ only to make. No one else can be blamed for their personal faults. To conclude all this discussion, today’s TV can’t be compared with the TV from 30 years ago. Today’s shows cover a more wide range of topics, represent different cultures and languages and they’re targeted for every age group. The increase in sexual scenes and acts  of violence in the media reflects the change our society has undergone in the past years. This change can’t be denied and sooner or later society has to accept that these shows are a part of this change. So rather than demanding to stop this change, it’s practical to demand that these shows should be aired at a certain t ime, thus enabling the viewers to choose what they see and what they allow their children to see. References Anderson, C. A. (2002). Violent Video Games and Hostile Expectations. Retrieved from http://www.psychology.iastate.edu/faculty/caa/abstracts/2000-2004/02BApspb.pdf Bandura, A. (2006). Social Learning Theory. Retrieved from http://www.instructionaldesign.org/theories/social-learning.html Cutler, Maggie: Research on the Effects of Media Violence on Children Is Inconclusive. Is Media Violence a Problem? James D. Torr, Ed. At Issue Series. Greenhaven Press 2002 National Organization of Women. (2009). Retrieved from http://www.now.org/organization/conference/resolutions/2009.html Sparks, G. G. (2013). Media Effects Research (14th ed.). Retrieved from The University of Phoenix eBook.

Free Essays: Comparing Characters and Themes in Hamlet and Macbeth :: comparison compare contrast essays

Parallel Characters and Themes in Hamlet and MacBeth    Throughout William Shakespeare’s plays Hamlet and Macbeth there are many similarities, along with many differences. These plays are both Shakespearean tragedies, which often use supernatural incidents to capture the reader’s interest, and consists of a hero that has a tragic flaw. There are many comparative and contrasting aspects in these plays.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The opening of Hamlet involves a supernatural, as does the opening of Macbeth. In the first scene the ghost of his father, King Hamlet, approaches Hamlet. Similarly, the opening of Macbeth involves the three witches. Although the witches can be seen by anyone they approach, the ghost of King Hamlet is only seen by Hamlet himself, and in one scene by Marcellus and Bernardo, Hamlet’s servants. Similarly in both plays, the main characters are slightly suspicious of the actual powers these supernatural figures have. As the witches use their apparent powers to tell Macbeth the future, the ghost of King Hamlet tells Hamlet what has happened already. Hamlet states in one of his soliloquies â€Å"The spirit that I have seen / may be the devil† (2.2.598-599). Macbeth also has his doubts because when the witches tell him that he will be named Thane of Cawder, Macbeth himself had not known, but many people had. It is possible the witches could have known. In the same matter in both plays, the presentation of the supernatural began to lead to the final downfall of each of the characters. In Macbeth, the three witches cause him to think and do evil deeds. In Hamlet, if he had not seen the ghost of his father, he would not have known that Claudius has killed his father to claim the throne. In both instances the characters gave into the nagging supernatural beliefs. And hence they lost their lives. Other characters in these plays show parallels in their plots. Both plays have a main character that portrays the king of that country. In Hamlet, the King of Denmark, Claudius is directly related to Hamlet. He is his uncle, and also his mother’s new husband. However, in Macbeth the King of Scotland, King Duncan, is not directly related to the main character.

Intercultural Aspect Of Culture Essay

Before evolving an intercultural model of conflict resolution it is important to understand and identify aspects of culture that lead to creation of the framework of conflict. The cultural spectrum holds different shades for a person, a society and a nation, accordingly helping each of them to assimilate and adapt to a common identity that is defined and shaped by culture (Holliday, Hyde and Kullman, 2004). In the process of evolving this collective identity, culture transcends its traditional role of providing an aggregate set of beliefs, customs, norms, values, ethics, traditions, moral, social and legal codes, perceptions, and philosophy, to become the overall physical framework for the society to function. Culture is strongly related with geographical setting of a place, religion, ethnicity, and race, explaining why different countries have different cultures, and also why places on seashore share common elements of culture that is quite different from culture of mountainous places. The imprinting of culture on ways a person thinks, acts, perceives the environment and models his/her reaction is very strong and virtually indelible, determining every aspect of human behavior and giving rise to cultural identity in addition to individual and national identity. Although the classic rational choice framework says that people are independent in choice of their behavior and approach towards events, its seen that at subtle levels the structural model provided by culture acts as final determinant in predicting a person, a society and a nation. Although culture is dynamic, evolving and continuously upgrading itself, in essence, these changes occur within the context of culture’s own timeframe. One of the most important contribution of culture to human civilization is the orientation provided towards other cultures, making the culture in question receptive, tolerant, indifferent or outright hostile towards different cultures. Societies are seldom mono-cultural, displaying a range of cultural traits, achieved through generations of trades, contact, and cross cultural mixing (Holliday, Hyde and Kullman, 2004). However, although for people belonging to a particular culture, their culture would hardly seem complex, the cultural realities are hidden beneath the surface, difficult to observe and discern from outside. These improper understanding and imperfect perceptions of culture often give rise to conflict when different cultures are required to meet or come across. In the workshops I have attended I have come across people from various cultural background and my first attempt is always to know as much possible as about them; not their individual preferences, but their cultural orientation and philosophy. My this approach has helped me immensely in not only developing an understanding of other cultures, but my own adaptability and flexibility in my relation towards them Conflict and Culture Conflict is an integral part of human culture. When a number of people of interact with their own individual perspectives, view points, ideologies, cultural and social backgrounds and intellectual development then differences and debates are bound to arise as a logical and inevitable consequence of the interaction (Killian and Pammer Jr. 2003, 3). These differences, acted upon by incompatible interests of attaining personal goals, change into conflict within groups, societies and nations. (Rahim, 2001,1) The greater the diversity and richer the profile of a society, the greater is the scope and range of its embedded conflict. Therefore it is essential to educate people on understanding and handling conflict and treat as an integral component of a democratic society that is important for developing a healthy social life (Killian and Pammer Jr. 2003, 3). In every conflict, whether it is individual or at social scale, culture has always an important role to play. Depending upon the actors involved and the context of conflict, the role of culture in conflict can be direct or subtle, but it is always present as the ultimate factor in deciding the scope of conflict, its direction or its outcome. Culture even decides the existence of conflict, for people who are embedded in the culture of seeing world as a harmonious entity, may not be aware of any conflict through their life. In all the major disputes, debates and disagreement taking place around world, differences in cultural identities and perceptions are fundamental causative factors. A further evidence of the role that culture plays is evinced by peace and harmony existing among societies that have same culture, such as observed between USA and Britain, sharing same historical and cultural roots. Every conflict, whether it is trans-generational, geographical, religious, organizational, or personal, has a cultural component involved. People enshrined in their own culture often react with hostility against any cultural identity that appears contrary to their thought process and ideas. It follows therefore that any effort of conflict resolution needs to incorporate cultural understanding and acknowledge the existence and necessity of diversity (ibid). Personally I have encountered cultural difference in perspective of style of communication. Some of my colleagues, belonging to different cultural background, initially took exception to the direct and frank method of communication that is followed in US, as this, according to them constitutes a mild level of effrontery. However, as they assimilated themselves with the general surrounding, they realized that the direct nature of communication is a norm, not an aberration. Communication and Conflict Communication is important, as it is the medium of conveying message, forming the first interface in method of conflict resolution. Communication is almost always within the context of culture, and culture determines the significance of words as well as gestures and non-verbal expressions, affording people with choices of high context or low context communication, depending upon their cultural maturity and ability to handle multi-culturalism and accommodate a range of opinions and ideas other than those familiar to them (Grosse, 2002). During the initial phase of cultural familiarity, communication takes place at low context, meaning that people rely more on direct verbal communication, which is more or less literal in nature. As the cultural relationship progresses, communication interaction moves ahead on continuum to become high context, and it becomes more interpersonal and contextual, minimizing chances of misunderstanding and confusion. Effective cross cultural communication is centered upon knowledge, empathy and intercultural sensitivity (ibid). The correct approach in such cases is be flexible, adaptable and receptive to all views, no matter how contrary or incongruous they appear.. A positive and patient listening attitude is also valuable as it allows people to fathom emotions of others and makes them perceptible to alternate view points. Finally, the most important attribute in cross cultural communication is recognition that every culture is correct in its own context and each has to yield some ground to reach a harmonious consensus (ibid). In my attempts to understand and know about other cultures, I have always relied on effective communication skills, that include both hearing and communicating. Personally I have felt that people from different cultures readily share their cultural background, their beliefs, customs and traditions as I myself do in a multi-cultural environment, as we all want to be well understood and appreciated. Active listening and frank communication skills have greatly helped me in establishing quick rapport in any multi-cultured environment. Discussion on mediation and skills in conflict resolution Effective communication strategies are keys to resolve conflict by providing channels that provide expression of grievances and bring conflicting parties together. In the field of conflict management, communication strategies help through the channels of 1. Negotiation: Negotiation has emerged as an important form of conflict management within organizational and social setups. As such research in communication theory in conflict management has started to pay close attention to communication behaviors, types and strategies towards successful negotiation. Negotiation, as a part of managing conflict, requires interested parties to trade proposals for settlement that include, out of court settlements, business contracts, collective bargaining contract etc (Womack, 1990, 32). As Womack further elaborates, generally the process of negotiation proceeds through motives that are both competitive and cooperative. The approach of communication in the entire process of negotiation is concerned with the messages that are transferred among negotiators and the concerned parties. Communication intervenes in the process of negotiation through its both verbal and nonverbal forms and constitutes the entire base on which the goals and terms of the bargain are negotiated. Communication plays the central role in not only developing the relationship among the parties in conflict, but also in determining its direction. It is also central in every form of bargaining process, whether the bargaining is done for organizational form of conflict management, involves conflict resolution, negotiation on legal agreements or for negotiation in inter-group an intra group conflict. The entire role of communication in negotiation processes and strategies is quite vast and it ranges from defining the conflict issues, selection and implementation of strategies to presenting and defending the viable alternatives and finally helping in reaching on a solution (Womack, 1990, 35). 2. Third party intervention: Third party intervention in conflict situation is a tricky and challenging situation. It is considered as one of those areas that offers real test to the communication skills of the intervening person. Although mediation requires a neutral and third party to bring the disputants on the resolving chairs and solve the conflict, the mediator per se, has no authority and commanding power to force the parties into acquiescing to an agreement. At the best, the mediator can use persuasive and convincing dialogues through which the involved parties voluntarily agree to reach at accord through advises, admonishments, ideas, and views of the mediator and break into meaningful dialogue with each other (Burrel, 1990, 54). Its easy to see that this entire procedure requires very high level of communication skills on the part of the mediator to successfully negotiate agreement among the conflicting parties. I have had the opportunity to mediate in certain cases of cultural misunderstanding in the workshop. I tried to resolve the dispute by completely understanding the issue of contention, and the respective approaches that each party had taken on the issue. Thereafter I clarified the entire situation to them, explaining in the process that their respective approaches where natural consequences of their cultural training and application of that training on the issue in hand. In the process I encouraged them to understand and appreciate each other’s cultural understanding and orientation, they were successful in settling the conflict. Designing a process of Intercultural aspects of conflict resolution In the course to evolve a systematic cultural response to conflict, the first step is to breed familiarity among cultures that adds plurality and multicultural dimension to broaden existing views. In the process of evolving cultural familiarity communication, approaches towards conflict, cultural interpretation of life and identities and roles are identified as essential parameters (Carbaugh, 1990). Out of these, role and range of communication has already been discussed. Now it is time to look at rest of three factors. Responses towards a conflict situation are largely culture dependent, guided by the ways each culture has systemized itself towards conflict. Direct and straightforward ways of approaching conflict, generally acceptable in western society, may seem threatening and offensive in eastern cultures accustomed to third party negotiations. Similarly, cultures that follow calm and reasonable response to conflict, may feel intimidated by emotional and passionate response to conflict situation (Carbaugh, 1990). Cultural interpretation of life sets the starting point for people that forms basis of their thinking, values and philosophy, eventually deciding the role they would play in every conflict and their outcome they come across. It is the cultural orientation that makes societies disciplined or diffused, generalized or specific, value oriented or bohemian, and cooperative or isolated (Carbaugh, 1990). Hence cultural conflict resolution ultimately depends on the depth of understanding attained through interaction. Intercultural differences are very real forces in an environment where multiple cultures are interacting and coordinating on day to day basis. From my learning and observation the nature intercultural differences and their consequences on organizational and group efficiency, these differences can be resolved by taking a more comprehensive, collective and adaptive view of situation, that includes our own cultural vulnerabilities when placed in an unfamiliar social structure. As the workshop trainings and experience has demonstrated, it is very important to know the cultural background of people with whom we interact, fully understand the points where our mutual cultural understanding differ and recognize where they converge. Finally we should also develop a mutual sense of regard and appreciation for our combined cultural diversity. One of the revealing experiences that I have undergone relates to issue of timeliness. While in western culture, schedules are strictly followed and meetings start exactly on designated time, it is normal in many cultures to digress in time by a limited margin. Thus, in a multi-cultured environment, cultural ignorance can lead to conflict on such simple issue of scheduled arrival, while cultural knowledge and understanding would help in ‘looking’ at from other person’s cultural lens. Given the range and depth of cultural impact on overall personal behavior and communication style of people, there are numerous situations where cultural ignorance can directly put people against each other. Hence we should always strive to learn as much about other cultures as possible and continue to update our knowledge. References Burrel, N. A, 1990. Theory and Research in Conflict Management. edit M. Afzalur Rahim – editor. Praeger Publishers. :New York Rahim, M. A (2001), Managing Conflict in Organizations. Contributors: M. Afzalur: Quorum Books. Westport, CT Handbook of Conflict Management. (2003) . Jerri Killian ,William J. Pammer Jr. (edits): Marcel Dekker. New York. Womack, D. F, 1990. Theory and Research in Conflict Management. edit M. Afzalur Rahim – editor. Praeger Publishers. :New York. Leborn, M. 2003. Culture and Conflict. Accessed online on 17. 11. 2007. http://www. beyondintractability. org/essay/culture_conflict/ Grosse, C. U. 2002. Managing Communication within Virtual Intercultural Teams Business Communication Quarterly, Vol. 65, 2002. Holliday, A. , Hyde, M. ,, Kullman, J. 2004. Intercultural Communication: An Advanced Resource Book; Routledge, Carbaugh, D. 1990 Cultural Communication and Intercultural Contact; Lawrence Erlbaum Associates.

Building a Classroom Community

Building a classroom community enables teachers to address their students needs that may be lacking at home. It gives teachers the opportunity to teach students about respect, responsibility and how to positively relate to their peers. Here are a few ways that you can build a community in the classroom. Welcoming Students to their Community Send a Letter: Teachers can start taking steps to build a classroom community long before school even starts, just by anticipating the concerns students may have during the first few days. Where will the bathroom be? Will I make friends? What time will lunch be? Teachers can ease these fears by sending a student welcome letter that answers a majority of these questions a few days before school starts.Organize Your Classroom: Just by the way you organize your classroom will send a message to students. If you display a lot of their work or allow them to be a central part of the decorating it will show students that they are part of the classroom community.Learning Students Names: Take the time to learn and remember students names. This will convey to the student that you respect them.Ease Anxiety with Activities: During the first few days/weeks of school you can help break the ice and ease first day jitters with a few back-to-school activities. This will help welcome students and is a great way to start building a sense of community in the classroom. Introducing Students to their Classroom Environment The best way to help children feel a sense of community in the classroom is to first introduce students to their classroom environment. Show them around the classroom and teach them the procedures and daily routines that they will need to learn for the school year. Making Classroom Meetings a Priority The number one way that you can build a successful classroom community is to take the time to hold a classroom meeting every day. This is an essential part of building a community in the classroom because it enables students to speak, listen, exchange ideas, and settle differences. By participating in these daily meetings it shows students what it means to be a part of a community that respects, and accepts one another and their opinions. Set aside time each day for students to discuss whats happening inside or outside the classroom. Make it a tradition each morning and start with fun morning meeting greetings. You can also hold the meetings during transition periods or at the end of the day. Take this time to help students develop their listening and speaking skills, how to be respectful of others, and take turns participating. You will be surprised how excited students become to attend these daily meetings. They are a great opportunity for children to develop life long communicatio n skills. Promoting Respectful Interactions The ability for children to learn to relate to one another and make positive relationships is essential in a classroom community. It is imperative that teachers model respectful interactions and teach students the importance of working together. Model appropriate and respectful interactions, such as greeting students with a handshake or using kind words. Students learn by seeing, and when they see you act appropriately they will follow your lead. Teach students how to treat one another with respect and model behaviors that you expect children to have while in the classroom. Acknowledge respectable behavior and be sure to point it out when you see it. This will encourage others to behave and act accordingly. Promoting Problem-Solving Skills If you ask a teacher what one thing they wish all students would walk away from school learning you would probably hear the response, the ability for students to solve problems on their own. The ability to problem solve in a non-violent way is a life long skill that all people should have. Helping children learn how to resolve a conflict on their own is challenging, but is a skill that must be taught. Here are a few ways teachers can promote problem-solving skills in the classroom:Model how to handle anger in the classroomAddress issues as a class a the daily community meetingIncorporate conflict-resolving activities into the curriculum Sources: Berke, Kai-leà ©. Building Your Classroom Community. Teaching Strategies,  https://blog.teachingstrategies.com/webinar/building-your-classroom-community/.

Technology And Its Effects On Health And Social Security...

Introduction By 2050, the number of Americans sixty-five and older is going to double, to more than eighty million. Moreover, research found that almost ninety percent of Americans, including those older than seventy, want to age in place for at least the next five to ten years of their lives. As the American population ages, and as the digital health field expands, technologies addressing the unique challenges of aging in place will become more of a reality. Great strides already have been made to improve aging. Seniors who want to age in place need to be as independent as possible. Technical innovations for successful aging offer opportunities both for older people and for societies with growing numbers of old and very old people.†¦show more content†¦Unfortunately, the number of unofficial caregivers is also expected to decline. In 2010, researchers estimated that there were seven potential caregivers for every elderly adult over age 80. This ratio will drop to four to one by 20 30 and eventually fall to three to one by 2050, because baby boomers are aging away from being caretakers to becoming the ones who need caretaking. This becomes even more problematic in light of the fact that 68 percent of Americans think they will be able to rely on their children and other family members when it comes to long-term care (Matthews, 2013). If family members are not available, the elderly may have to rely on a visiting nurse or go into an assisted living center, which may only add to the already mounting medical bills that seniors acquire. Medical care for one person over age 65 is between three to five times costlier than care for one person under age 65, the Centers for Disease Control (CDC) reported, and sometimes the costs and the responsibilities fall on the next generation. By 2050, 227 million adults globally are expected to require a caregiver to help them through the aging process (Matthews, 2013). This suggests that older adults will soon overwhelm the number of caregivers available to assist them. To compensate for this, many are looking towards helping older adults stay in their home for as long as possible, even if they experience functional or cognitive impairments. This idea is known as aging inShow MoreRelatedMobile Computing and Social Networking Essay1420 Words   |  6 PagesMobile Computing and Social Networking Compare and contrast monitoring of patient vital signs using mobile computing technology to in-patient visits to the doctor’s office or hospital. ïÆ'Ëœ As most of the patients carry mobile devices, they understand the ability to monitor vital signs using mobile computing in real-time and saves time instead of visiting a doctor’s office or hospital. 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In addition to the current health care system, the NDP is trying to create legislation that would grant free dental and drug coverage for seniors over the

Persuasive Essay On Uniforms - 752 Words

Uniforms, a very controversial subject in many schools between the student body and administrators. As a student who does have to wear uniforms, I’m well too familiar with the topic. Many of my peers complain about it very often when they don’t see all the positive things that come with it. Personally, I prefer uniforms because they come with a much easier lifestyle and not what I would have if I could wear my own clothes. I think all students should learn to appreciate what uniforms do for them. That may seem odd since that’s not typical for a student to prefer them but, they’re less money throughout the school year, time-saving while getting ready for school, prevent outcasting, and cause creativity. Everyone knows that a new school†¦show more content†¦Students being outcast or bullied is one of the main reasons I think uniforms are something many high schools should actually look into. As a high school student, I know what it is like to feel pressured to be the coolest and look the best. With uniforms, everyone wears the same thing so nobody is really outcast on what they wear or how expensive their clothes are. Many students families may not have the money to afford nice and cool clothes and some are but, with having to wear uniforms to school you can never tell so students who may not be able to afford certain things don’t have to feel bad about it. Which is why it should be more heavily used in high school than in elementary like it is today. Yes, I cannot deny that uniforms are very plain and boring but there is an upside to that. Since you do have to wear a uniform you get the chance to get your creative juices flowing. You have to find ways to show your personality through your appearance in other ways such as shoes, accessories, jackets or cardigans, etc. Students get to determine how people see them in other ways which lets them add their own unique twist to their look. In my opinion, that forces you to find yourself and all your likes and dislikes when it comes to you as a person. That may be something minor but the older you get it becomes something you value. Uniforms are not something that you as students should complain about and try to find out all the negative things about them. But,Show MoreRelatedPersuasive Essay On School Uniforms717 Words   |  3 Pages The idea of school uniforms has been a vital point within school districts for a long time now. As a parent with two kids within the school system, it is a popular trend amongst schools as both my children’s schools require for their student to wear uniform. However, more recently, students as well as parents are beginning to disagree with the enforcement with school uniforms as they believe uniforms are possibly taking away the right of self-expression for students. Although this is a valid complaintRead MorePersuasive Essay On School Uniforms723 Words   |  3 Pagesmandatory for students to wear uniforms, the y have evidently been misled. Uniforms kill individuality and creativity, are too expensive for some, and can lower both self-esteem and performance of students in school. Many critics are bringing to light the crisis of dropping individuality and creativity; we cannot afford let it plummet any further. School uniforms destroy diversity and kill courage, on top of preventing individual student expression. In addition, school uniforms provide an almost jail likeRead MoreSchool Uniforms Persuasive Essay1069 Words   |  5 Pagesenforce uniforms, requiring students to wear specific clothing. School uniforms, which was first established in 16th century England, are a topic of much debate in the public school system of the United States. Many people feel that uniforms reduce competition among students and bring a sense of unity in school. People who are against school uniforms think that they prevent students from expressing themselves and inhibits creativity. Many students dislike school uniforms because uniforms can be viewedRead MoreSchool Uniforms Persuasive Essay1001 Words   |  5 Pagesmajority of public schools do not require uniforms, the ones t hat do report it as a large success (School Uniform Statistics 3). In one study conducted by NAESP, 79 percent of principals said that school uniforms positively affected classroom discipline, 67 saw an improvement on students’ concentration, 85 noticed a better perception of the school by the community, and 75 percent said that it reduced peer pressure among students (Daniels 2). Therefore, school uniforms should be a requirement in schoolsRead MorePersuasive Essay On School Uniforms979 Words   |  4 PagesThe age old argument of whether or not uniforms and dress codes should be enforced in schools seems to never conclude. The issue of appropriate clothing in schools is controversial and provoking. Many argue that abolishing a student’s choice in their attire violates their freedom of expression. Students use what they wear to express themselves; their clothing gives them a sense of a unique style and identity. Others argue that permitting students to wear whatever clothing they like can create unnecessaryRead MoreSchool Uniforms Persuasive Essay1127 Words   |  5 Pagesanti-bullying programs already in place, public schools should implement a school uniform in order to reduce divisions among students, which should, in turn, reduce bullying and violence among students. A first step to reduce division and bullying among students is to require students to wear uniforms. Gail Connely, the executive director of the National Association of Elementary Principles, states We know that a school uniform policy can help reduce instances of classroom discipline and bullying, asRead MorePersuasive Essay On School Uniforms1422 Words   |  6 Pagesschool uniforms have become so common this year that in many areas, they are no longer the exception, but the rule (Lewin â€Å"Dress for Success: Public School Uniforms†). Imagine a parent’s comfort in knowing their child was being treated as an equal at school each and every day. No judgment or hassle on picking out an outfit to impress anyone. With the implementation of school uniforms, the most comfort for us, students, is possible. There is a vast amount of controversy on the way school uniforms affectRead MorePersuasive Essay On School Uniforms1671 Words   |  7 Pages Hari Mainali South University School Uniform â€Æ' Abstract Freedom of dress is violated by restricting on school uniform. A school and university have their own dress code which does not require a particular dress. Some researcher and scholar suggest misbehavior in the student are the result of banning uniform. But misbehavior is what they acquired in their life. Banning uniform, student can exercise their right to express themselves freely. Student will be able to focus on education and saveRead MoreSchool Uniforms Persuasive Essay1470 Words   |  6 PagesBenefits of Uniform Adoption in Public Schools Ever wonder what it would look like to have all students wearing the same white polo shirt, black pants, and a district sweater walking in the hallway? Nowadays, public school and many districts are discussing the possibilities of enforcing the uniform policy. In most places, many private schools already require students to have their mandatory uniforms; however, there are only a few public schools adopting this mandatory school-uniform policesRead MoreSchool uniform persuasive essay2016 Words   |  9 Pagesï » ¿ School Uniforms: Agree or not? Uniforms are globally used at schools around the world, especially schools in Asia. In Asia, the policy of wearing uniform enforces strongly during school hours and whenever at schools. The policy is enforced because schools want to teach discipline to their students and prevent unanticipated troubles at school. The policy of school uniforms is not completely implemented in the United States, especially public schools. According to the US Department of Education,

Role of It in Travel and Tourism Industry Free Essays

string(201) " house management and improve general administration functions such as accounting and finance; marketing research and planning; forecasting and yield management; payroll and personnel; and purchasing\." IT in travel ROLE OF IT IN TRAVEL AND TOURISM INDUSTRY GROUP – BK Rajnikant Patel- 111 Dr. Sushant Patel- 112 Rachita Patnaik- 113 Yashasvi Patravali- 114 Navjot Singh- 115 Preview IT has touched every aspect of commerce and turned those industries into gold mines. Travel tourism industry is also one of those which IT has not spared. We will write a custom essay sample on Role of It in Travel and Tourism Industry or any similar topic only for you Order Now And how it has brought about transformation and revolution will be seen in the due course of the presentation. Let me first introduce you to the travel and tourism industry at large, and the focus is particularly on the Indian travel and tourism industry as a subset of the global tourism market. India has been ranked 12th in Asia and 68th in the world as per the Travel and Tourism Competitiveness Report 2011 by the World Economic Forum (WEF). Tourism in  India  is the largest service industry, with a contribution of 6. 23% to the  national GDP and 8. 78% of the total employment in India. The tourism industry in India generated foreign exchange of about US $ 136 billion in 2008 and that is expected to increase to US $ 275. 5 billion by 2018 at a 9. 4% annual growth rate. Maharashtra,  Tamil Nadu, Delhi, Uttar Pradesh  and Rajasthan  are the top 5 states to receive inbound tourists. A new growth sector in Indian tourism is Medical  Tourism. Medical tourism is essentially foreign tourist cum patients coming to India and seeking medical treatment. It is currently growing at around 30% per annum. It generated $ 9 Billion in 2010. The reason behind such a rapid growth in medical tourism is the fact that India offers hi tech medical treatments at a very cheap price. Giving you an example, if a bypass surgery here costs around Rs. 2 lac, exactly the same procedure with the same instruments and materials will cost you 30000 dollars in the U. S. , i. e. Rs. 15 lac. The tourism industry in India has also helped growth in other sectors as diverse as horticulture, handicrafts, agriculture and even construction. Coming to IT in tourism, when information technology is used in travel and tourism industry, it leads to the emergence of a whole new parameter called eTourism. eTourism reflects the digitisation of all processes and value chains in the tourism, travel, hospitality catering industries. eTourism is the leading B2C application, i. e. business to customer application and it comprises of almost 40% of all B2C eCommerce. Gone are the days when you would wait for the customers to come to you. In this era of fierce competition, you have to reach to the customers before someone else does. 60% of all tourists use internet to get information on destinations. So here we realize how essential information and communication technology is in today’s travel and tourism industry. eAirlines Till a few years ago, the basic sources of information in the tourism sector were pamphlets, brochures, directories, guide books, etc. produced and published by different countries. The last few decades witnessed the application of computer and communication technologies in the field of tourism. Two distinct streams of information sources viz, (i) online and (ii) offline came into existence. Core results regarding ICT-related developments in the aviation industry: E-Ticketing: The elimination of traditional paper-based tickets is one of the core elements of the low-cost business model. Yet, e-ticketing is not limited to the so called â€Å"no-frills† airlines. The adoption of e-ticketing is increasingly pursued also by network carriers. The International Air Transport Association (IATA) intends to achieve a 100% penetration of e-ticketing among its members by the end of 2007. Customer self-service: Another measure for cost reduction and the acceleration of passenger flows at airports is to introduce customer self-service check-in solutions. This may be done on the spot by self-service kiosks or in the form of web based check-ins, which may even allow users to check-in from home or their office. Bar-coded boarding passes offer a natural link with e-ticketing and self-service check-in. Most recently, it has become possible not only to print boarding passes at the passenger’s home, but also to place bar codes on the passenger’s cell phone, thus making paper documents obsolete. RFID for luggage handling might replace classical baggage tags in the near future. It might simplify airline luggage management considerably, improve customer service in terms of reductions in mishandled luggage, and provide new security mechanisms. Computer Reservations System (CRS) A computer reservations system (or central reservation system) (CRS) is a computerized system used to store and retrieve information and conduct transactions related to air travel. Originally designed and operated by airlines, CRSes were later extended for the use of travel agencies. Major CRS operations that book and sell tickets for multiple airlines are known as global distribution systems (GDS). Airlines have divested most of their direct holdings to dedicated GDS companies, who make their systems accessible to consumers through Internet gateways. Modern GDSes typically allow users to book hotel rooms and rental cars as well as airline tickets. They also provide access to railway reservations in some markets although these are not always integrated with the main system. Global Distribution Systems (GDS) Major CRS operations that book and sell tickets for multiple airlines are known as global distribution systems (GDS). Modern GDSes typically allow users to book hotel rooms and rental cars as well as airline tickets. GDS distribute more than one CRS to users who are travel agents. GDS require massive investment because they are large computer system that link several airlines and travel principals into complex network of PCs, telecommunications and large mainframe system. Some leading GDS are Amadeus, Sabre, Galileo and WorldSpan are travel agents. eHospitality Hotels use ICTs in order to improve their operations, manage their inventory and maximise their profitability. Their systems facilitate both in-house management and distribution through electronic media. ‘Property management systems (PMSs)’ coordinate front office, sales, planning and operational functions by administrating reservations and managing the hotel inventory. Moreover, PMSs integrate the â€Å"back† and â€Å"front† of the house management and improve general administration functions such as accounting and finance; marketing research and planning; forecasting and yield management; payroll and personnel; and purchasing. You read "Role of It in Travel and Tourism Industry" in category "Papers" Understandably, hotel chains gain more benefits from PMSs, as they can introduce a unified system for planning, budgeting and controlling and coordinating their properties centrally. Hotels also utilise ICTs and the Internet extensively for their distribution and marketing functions. Global presence is essential in order to enable both individual customers and the travel trade to access accurate information on availability and to provide easy, efficient, inexpensive and reliable ways of making and confirming reservations. Although Central Reservation Offices (CROs) introduced central reservations in the 1970s, it was not until the expansion of airline CRSs and the recent ICT developments that forced hotels to develop hotel CRSs in order to expand their distribution, improve efficiency, facilitate control, empower yield management, reduce labour costs and enable rapid response time to both customers and management requests. Following the development of hotel CRSs by most chains, the issue of interconnectivity with other CRSs and the Internet emerged. As a result, ‘switch companies,’ such as THISCO and WIZCOM, emerged to provide an interface between the various systems and enable a certain degree of transparency. This reduces both set-up and reservation costs, whilst facilitates reservations through several distribution channels. eTour Operators Leisure travellers often purchase â€Å"packages,† consisting of charter flights and accommodation, arranged by tour operators. Tour operators tend to pre-book these products and distribute them through brochures displayed in travel agencies. Hence, until recently in northern European countries, where tour operators dominate the leisure market, airline and hotel CRSs were rarely utilised for leisure travel. In the early 1980s, tour operators realised the benefits of ICTs in organising, promoting, distributing and coordinating their packages. Thomson’s Open-line Programme (TOP) was the first real-time computer-based central reservation office in 1976. It introduced direct communication with travel agencies in 1982, and announced that reservations for Thomson Holidays would only be accepted through TOP in 1986. This move was the critical point for altering the communication rocesses between tour operators and travel agencies. Gradually, all major tour operators developed or acquired databases and established electronic links with travel agencies, aiming to reduce their information handling costs and increase the speed of information transfer and retrieval. This improved their productivity and capacity management whil st enhancing their services to agencies and consumers. Tour operators also utilised their CRSs for market intelligence, in order to adjust their supply to demand fluctuations, as well as to monitor the booking progress and productivity of travel agencies. Tour operators have been reluctant to focus on ICTs through their strategic planning. Few realize the major transformation of the marketplace, while the majority regards ICTs exclusively as a facilitator of their current operations, and as a tool to reduce their costs. However, several tour operators in Germany, Scandinavia and the UK have moved towards electronic brochures and developed their online strategies. Successful operators report that up to 25% of their packages are booked directly by consumers online. This enables them to concentrate on niche markets. eTravel Agencies ICTs are irreplaceable tools for travel agencies as they provide information and reservation facilities and support the intermediation between consumers and principals. Travel agencies operate various reservation systems, which mainly enable them to check availability and make reservations for tourism products. Until recently GDSs have been critical for business travel agencies to access information and make reservations on scheduled airlines, hotel chains, car rentals and a variety of ancillary services. However, until recently travel agencies have been reluctant to take full advantage of the ICTs, mainly due to: a limited strategic scope; †¢ deficient ICTs expertise and understanding; †¢ low profit margins which prevents investments; and †¢ focus on human interaction with consumers. There are effectively 5 major groups- 1. Amadus IT group- vacation. com, opodo, travel tainmemt 2. Expedia group- expedia. com, hotels. com, anyway. com 3. Orbitz group- orbitz, cheaptick ets, hotel club 4. Priceline group- priceline. com, booking. com, active hotels 5. Sabre group- travelocity. com, world choice travel CASE STUDY 1: ICT-DEPLOYMENT AT THE LOW-COST CARRIER RYANAIR, IRELAND ABSTRACT The innovative use of information technology for online booking, e-ticketing and internal communications coupled with relentless improvements in cost containment, operating efficiencies, route system expansion and scheduling enables Ryanair to achieve increased passenger traffic and report the best customer service performance in its peer group class. CASE STUDY FACT SHEET Full name of the company: Ryanair Location (HQ/main branches): Dublin, Ireland, with operations in most of Europe Sector (main business activity): Low cost air travel Year of foundation: 1985 Number of employees: about 2,700 Turnover in last financial year: â‚ ¬1. 3 billion Primary customers: Business and Leisure Travelers Most significant geographic market: Europe Focus of case study: e-Ticketing Key words:e-Ticketing, online booking, web check-in, low cost airline OBJECTIVES Ryanair has achieved annual increases in passenger traffic each year since 1995. Projections are for 35 million passengers in 2006, increasing to an estimated 42 million in 2007. Ryanair’s objective is to double passenger volumes and revenue by 2012. It currently (July 2006) operates a fleet of 107 Boeing 737-800’s and will buy 142 more of these aircraft over the next 6 years. This study outlines the currently evolving e-business capabilities in place to address these growth areas and achieve the sought for doubling targets. ONLINE BOOKING Online booking via the internet commenced in earnest after the launch of the www. Ryanair. com website in 2000. Over 98% of the 27. 5 million passenger seats in 2005 were sold via the internet. This percentage figure is consistent year on year, and is expected to continue at this high level. The online booking system gives Ryanair the capability to introduce innovative practices to ensure that the individual customer has greater control over their fare costs. E-TICKETING CHECK’N’GO Officially launched in 2006, Ryanair’s e-Ticketing Check’N’Go service enables passengers to check-in online within three days prior to the proposed flight and up to 4 hours before take-off. Using a pre-printed e-boarding card from their home or office computers, passengers can avoid the airport check-in desk and go directly to the security gates with a maximum of one piece of hand baggage. Encouraging passengers to travel with less checked-in luggage also means faster queues for those who check-in at the airport desk. INTERNAL COMMUNICATIONS As Ryanair expanded across Europe, in addition to their well known customer facing web pages, Ryanair has implemented a web-based internal communications system used by flight crews, maintenance staff and ground staff. For instance, a record is kept of the various components in each aircraft and a tickler schedule for their maintenance and/or replacement. The intranet system has also saved on tangible costs, including paper and printing costs. DYNAMIC PACKAGING AND OTHER ANCILLARY REVENUE SOURCES Ryanair drives more sales and increased revenue via the dynamic packaging of flights with discounted hotel rooms and bottom of the range car rentals. In addition after selecting their flights, all travelers are strongly encouraged via the online payment process to take out travel insurance. Another option provided via Ryanair’s homepage at present is to click through to another supplier’s web site such as activitybreaks. com to buy their products. CONCLUSIONS AND LESSONS LEARNED The adoption of e-ticketing and internal e-business systems has enabled this low cost carrier to keep operational running costs well in-check. For the financial year ended March 31, 2005 their share accounted for 16% of total revenues, compared to 15% for the previous year. Ryanair is consistently the European leader in LCC. In addition, due to the minimal in-house administration costs, Ryanair’s low-cost-flights business marketing model includes frequent â€Å"give-away† flights as well: 23% of its tickets were given away in 2005, and half of all flights are slated to be â€Å"free† within the next 4 years. CASE STUDY 2: E-TICKETING AT SN BRUSSELS AIRLINES, BELGIUM This case study highlights the benefits of e-ticketing. After IATA was commitment to discontinue the distribution and processing of paper tickets by December 2007. SN Brussels decided to focus on e-ticketing in order to cut operating costs and generate extra convenience to passengers. Apart from lower cost and increased operation efficiency, e- ticketing allowed the airline to strengthen its market position by a more intensive use of alliances and reduced dependency on intermediaries. BACKGROUND †¢SN Brussels Airlines is a full-service Belgian airline company founded in 2002 by a group of Belgian investors who acquired some assets of the ankrupt Sabena airline. †¢ SN Brussels Airlines is the only full service airline that operates from Brussels and is the market leader at Brussels Airport. †¢It operates around 285 flights per day to various destinations in USA, Africa Europe and 3. 5 million passengers carried per year. †¢It has around 2000 employees in Belgium abroad. OBJECTIVES †¢SN Brussels Airlines has devel oped an interesting business concept of offering fully serviced flights, as offered traditionally by the established airlines, with the lowest possible fare to compete with the low cost carriers. The airline aims to attract both the demanding business travelers with tight schedules but expecting value for money and economy travelers who are sensitive to prices †¢This lead to high airline occupancy and the airline registered profit for 3 years despite unfavorable conditions. ICT INVESTMENTS †¢Expands its ICT use due to customer expectations which gives travelers more convenience and control from the booking stage to the in-flight service. It invested in passenger technologies like e-ticketing, online check in services to reduce the cost. ICT developments like e-ticketing and own website/booking engine enable the airline to strengthen its brand awareness, get direct access to its customers and, consequently, reduce the dependency on Central Reservation Systems (CRS) and Glob al Distribution Systems (GDS). E-BUSINESS SERVICES †¢SN Brussels’ internet site (www. flySN. com) is a major part of the company’s e-ticketing infrastructure it is user-friendly and allows for an easy search and compilation of travel offers. †¢It also provides self check-in possibilities, hotel bookings, insurance and rent-a-car services online. E-tickets are also available through call centre on all routes in the network and through GDS used by travel agents. BENEFITS †¢Online booking, proved to be an efficient channel for the distribution of e-tickets. In May 2002 only 38% tickets were sold online whereas in September 2006, 63% of own sales were conducted via its own booking engine. †¢The e-ticket uses a database to track the sale and use of tickets. All subsequent ticket transactions, including refunds, exchanges, check-in, void and settlement, involve this holding database this reduces chances of fraud and eliminates the problem of lost ticket. It also reduced the cost of documentations. SN Brussels Airlines’ e-ticketing solution allows for seamless link up with external partners by forming alliances and developing the so-called â€Å"interlining† system that allows passengers to have one ticket for a complete travel itinerary with different travel segments from several airlines. Passengers have then only one set of tickets for a multi-operator trip and benefit from having their luggage checked right through to their destination LESSON LEARNED This case study illustrated the use of e-ticketing at SN Brussels Airlines. The e-ticketing system did not only enable the airline to reduce operation costs and increase efficiency, but also helped to achieve strategic advantages which have further strengthened its market position. In particular, the applied e-ticketing technology facilitates the creation of alliances with other airlines. This, in turn, allows for a more efficient utilization of transportation capacities and access to a larger number of customers. Furthermore, e- ticketing combined with the development of direct online sales channels reduces the dependency on intermediaries and decreases the payments to CRS/GDS. FUTURE OF E-TOURISM †¢The Internet and mobile communication devices are three most significant ePlatforms that will help change the future of tourism. †¢The Internet will allow more people to access high quality information quickly and with minimum inconvenience. It also gave the possibility to purchase travel products on-line. In addition, it generated great service expectations, as consumers anticipate to be served on a 24hours/365days basis and at their own convenience. †¢Not only does the internet help the traveler but also the tourism suppliers like online travel agents, airlines etc. The trend towards the use of mobile communication devices is mostly determined by the commodification of mobile phones in the past few years, coupled with an increasing need to be able to obtain information while ‘on the move’. For example, business travelers can receive information on arrivals and departures as well as check-in through their mobile phone for a number of airlines. †¢On-line Internet provision is not sufficiently developed for those areas conventional telephone can also be used, a traveler may call a call center to confirm their bookings or ask queries. Importance of GDS and CRS in Travel Tourism Industry: Computer reservations systems (CRS) have become critical instruments in the marketing and distribution of travel and tourism products and services. New systems have recently been developed in Western Europe, while the Asian and Pacific regions are in the process of establishing their own systems. A central reservation system represents a computerized system used for both storing and distribution of information. We could be talking about a hotel, a hotel chain, a resort or any other type of lodging facilities. The CRS can also be used for checking up different details about flights or seat availability. People may tend to confuse CRS with GDS (Global Distribution System) because of their similar functionality. However, there is one important difference between these two applications. Central reservation systems are web applications exclusive for each company or hotel. On the other hand, a global distribution system is used by various travel agents for booking reasons, as they cannot access CRS. CRS contains important information such as hotel accommodations, activity bookings, flight schedules or even holiday packages. There is almost no need for a travel agent as you could simply arrange your reservations over the Internet. Most hotels and travel agencies have their own websites for presenting their rates and offers. Websites can also be used together with various CRM software in order to strengthen the existent client relationships. Reservations are processed within a centralized location that is also responsible with availability management. Rates retrieval and reservations are made as efficiently as possible. Hotels will benefit from better yield management and will also reduce other costs as web bookings will not be done anymore through third parties. How to cite Role of It in Travel and Tourism Industry, Papers